Newsletter #1
Dear Friends,
My name is Alina and I’m your local Real Estate Sales Representative from Sutton Group—Tower Realty Ltd.. I’m not going to sell myself by saying how good I am. I want YOU to be my judge and evaluate my service. If you are a homeowner, what are the most common mistakes you should avoid?
Mistake #1 – Incorrect Pricing: Every seller naturally wants to get the most money for his or her product. The most common mistake that causes sellers to get less than they hope for, however, is listing too high.
Mistake #2 — Failing to “Showcase”: This mistake is still widespread. When attempting to sell your home to prospective buyers, do not forget to make your home look as pleasant as possible. Make necessary repairs. Clean. Make sure everything functions and looks presentable, and remove as many possessions as you can prior to showing.
Mistake #3 – Not Hiring an Agent: Although real estate agents command a hefty commission (usually 5-6% of the sale price of your home), trying to sell your home on your own, especially if you haven't done it before, is probably ill advised. A good agent will help you set a fair and competitive selling price for your home that will increase your odds of a quick sale. An agent can also help take some of the high emotion out of the process by interacting directly with potential buyers so you don't have to, and eliminating tire kickers who only want to look at your property but have no intention of putting in an offer.
Mistake #4 – Skimping on Listing Photos So many buyers look for homes online these days and so many of those homes have photos that you'll be doing yourself a real disservice if you don't offer photos as well. At the same time, there are so many poor photos of homes for sale that if you do a good job, it will set your listing apart and help generate extra interest. Good photos should be crisp and clear, should taken during the day when there is plenty of natural light available, and should showcase your home's best assets. Consider using a wide-angle lens if possible - this will allow you to give potential buyers a better idea of what entire rooms look like.
Mistake #5 — Being Ignorant of Your Rights & Responsibilities: It is extremely important that you are well-informed of the details of your real estate contract. Real estate contracts are legally binding documents, and they can often be complex and confusing. Not being aware of the terms in your contract could cost you thousands for repairs and inspections. Know what you are responsible for before signing any contract. Can the property be sold “as is”? How will deed restrictions and local zoning laws affect your transaction? Not knowing the answers to these kinds of questions could end up costing you a considerable amount of money.
[endif]--![endif]--
